Flowers on Sale

Why a bouquet ends up on this page

A reduction in a flower shop is almost never a marketing decision. It is arithmetic. We buy at the market in the morning against a demand we guessed at the night before, and when the guess is wrong the flowers do not wait politely for us to catch up.

So what is wrong with them?

Usually nothing. Four things put a bouquet here. A variety arrived cheaper or larger than expected, so the same arrangement costs less to build. An event was cancelled after the flowers were already bought. A holiday run ended and the stock behind it did not. Or a design simply did not sell, and we would rather move it at a lower price on day two than put it in the bin on day five.

Is this older stock?

Some of it is a day or two into its life, and we will tell you which if you ask. That matters for a wedding and matters very little for a Tuesday. A rose cut on Monday and kept cold is in better shape than a rose cut on Sunday and left standing on a warm counter, which is why the number of days is a much worse guide than where the flowers have been.

What does not change

The stems are the same stems. They are conditioned the same way, built by the same hands, and they carry the same terms as everything else: if the flowers arrive and they are not fresh, we replace them or refund you. Nothing on this page is assembled out of the remains of something else.

How to use it

This collection turns over constantly, so it rewards flexibility rather than planning. If you have one particular flower in mind, buy it from its own page. If you have a budget and an open mind, start here, then look at bouquets under $110 and at ready now, the other page where what exists beats what you had pictured. The one thing we will not do is quietly turn a full-price order into a cheaper equivalent and say nothing, and the reason we are stubborn about that is set out in why I still buy the flowers myself.